So I spent the last two weeks doing something a little crazy...
I reverse-engineered the collection pages of three stores that are absolutely crushing it.
- Princess Polly ($32M/month)
- Article ($19M+)
- REI ($200M+)
Combined? These guys are pulling in over $250 million per month.
Some of the stuff they're doing is really smart.
Other things... well, let's just say there's definitely room for improvement.
Most ecom stores are missing some pretty basic collection page optimizations that could make a real difference.
I put everything into a video breakdown - their strategies, what's working, what could be better, and the 10-step wireframe I created from studying all three.
[Watch the full breakdown here →]
The wireframe covers everything from above-the-fold setup to how these big stores structure their content below the product grid.
If you're looking to improve your collection pages and drive more organic traffic, this breakdown should give you some solid ideas to test.
[Download the wireframe here →]
Talk soon,
Kevin
